Bona fide political advertisements are acceptable on broadcasts of NCAA championships.
Advertisements featuring active professional athletes in other sports may not exceed more than 30 seconds per hour of any broadcast. This program has grown from nine to 17 members since the previous deal was announced in 2010.“This extension provides certainty to our diverse membership during a time when the television media landscape is experiencing rapid change,” said Mark Lewis, NCAA executive vice president of championships and alliances.
For any that operate a regional network they must also pay an additional per-game, per-affiliate fee of $250. However, if such prospective sublicensee’s FCC license is within the MSA (as defined by Arbitron) of the participating NCAA institution’s main campus, Westwood One shall sublicense the right to produce and distribute a local audio broadcast to such sublicensee, even if such number is less than fifty percent (50%). The NCAA men’s basketball tournament generates nearly $740 million annually. The audio agreement must be fully completed and submitted Online in advance of the round/game that will be broadcast. All stations broadcasting any round/game of an NCAA championship shall be required to submit a completed audio agreement to Mike Dodson/Cindy Johnson at Learfield IMG College.
Advertisements featuring active professional athletes from the sport for which an NCAA broadcast is being produced shall be prohibited. Best of all, this historic extension positions CBS for a profitable future as we fully maximize the value and exposure of this great event across all assets of our corporation, both current platforms and those created during the lifetime of the deal.”“Our partnership with CBS and the NCAA has exceeded all of our expectations, and this new long-term agreement continues to align Turner with one of the premier sports properties that generates unrivaled fan engagement for more than three weeks every year,” said Turner President David Levy. The contract for the 2017-18 season shows any commercial radio flagship pays $1,200 per game in rights fees to the NCAA. The commercial format used by radio stations shall conform to acceptable broadcast standards to ensure a quality broadcast. How much a broadcaster pays is determined by how far their team goes in the playoffs.
In 2017, the College Football Playoff generated $517 million in profit, according to NCAA financial records. Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to over 250 million monthly listeners across an audio network of 8,000 affiliated broadcast radio stations and media partners.
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